Very cool vintage 1970s High Fashion Necktie from COUNTESS MARA NEW YORK.
Nice shiny fabric with narrow diagonal stripes in white and yellow on a black background from Countess Mara, New York. A great tie nicely constructed with reinforced neck area and fully lined in a white silky material. The tie has its original Countess Mara, New York label as well as a keeper loop label from Landon's Omaha & Lincoln Nebraska where the tie was originally purchased. The tie has the Countess Mara "CM" and crown logo embroidered on front of tie in black thread. A beautiful, elegant tie!
Countess Mara ties featured several novel marketing decisions. She had her initials featured on the outside blade of each tie, ensuring that they were instantly recognizable. The ties were made in very limited quantities, typically only fifteen dozen per design, and they were comparatively expensive. This led to their becoming collector's items, sought after by celebrities and fashion-conscious businessmen. Other tie manufacturers, noticing her success, copied her business model and hired artists to imitate her tie designs. In 1944 Countess Mara was awarded the Neiman Marcus Fashion Award in recognition of the influence her ties had had upon fashion. One of the most high-profile wearers of Countess Mara neckwear was Frank Sinatra, who sometimes wore one-of-a-kind custom ties made especially for him by the firm.
Maker/Label: Countess Mara, New York
Length Tip to Tip: 57"
Width at Widest Point: 3-1/2"
Width at Narrowest Point: 1"