Very cool vintage 1970s High Fashion Necktie from COUNTESS MARA NEW YORK.
Beautiful sleek silky textured fabric in a bold yellow color. The tie has a black "Countess Mara New York" label. The tie also has a black Mara keeper loop label and the "CM" and crown embroidered in yellow thread on front of tie. The tie is nicely made with reinforced neck area and is fully lined in a white silky material. A beautiful, elegant tie!
Countess Mara ties featured several novel marketing decisions. She had her initials featured on the outside blade of each tie, ensuring that they were instantly recognizable. The ties were made in very limited quantities, typically only fifteen dozen per design, and they were comparatively expensive. This led to their becoming collector's items, sought after by celebrities and fashion-conscious businessmen. Other tie manufacturers, noticing her success, copied her business model and hired artists to imitate her tie designs. In 1944 Countess Mara was awarded the Neiman Marcus Fashion Award in recognition of the influence her ties had had upon fashion. One of the most high-profile wearers of Countess Mara neckwear was Frank Sinatra, who sometimes wore one-of-a-kind custom ties made especially for him by the firm.
Maker/Label: Countess Mara, New York
Length Tip to Tip: 64-1/2"
Width at Widest Point: 3-5/8"
Width at Narrowest Point: 1-1/8"